Conceptualization in Fashion Design and Applied Arts. Methods and Approaches to Stimulate Creativity

Authors

DOI:

https://doi.org/10.37522/aaav.120.2026.337

Keywords:

clothing, design, fashion, creativity, method, approach

Abstract

The development of creative industries can be used in transdisciplinary pedagogical approaches, supporting the implementation of models of learning and stimulation that foster students’ creativity in the fields of applied arts and design. In this context, the design of teaching-learning methodologies within the curricular programs in visual arts and design emphasizes the active role of students in shaping the learning process. Thus, working methods are structured to respect student diversity and individual needs, offering flexible learning paths that are student-centered. The design, implementation, and evaluation of these programs prioritize the learner, employing a variety of pedagogical methods through different models of organizing the learning process.

Author Biographies

Ondina Oana Turturică, Aurel Vlaicu University of Arad, Faculty of Design

PhD, has been a lecturer at the Faculty of Design, “Aurel Vlaicu” University of Arad, since 2015. She graduated from the Faculty of Arts and Design, West University of Timișoara (UVT), in 2007 with a specialisation in Decorative Arts (Textile and Fashion). She completed a Master’s degree in Visual Communication, Advertising, and Marketing Strategies in 2009 and obtained her doctorate in Visual Arts in 2015, both at UVT Timișoara. She also holds a degree in Psychology from “Aurel Vlaicu” University of Arad and has been a member of the Union of Visual Artists of Romania since 2017. Her professional career includes an internship at the ELLIS fashion house (Arad), positions as PR specialist and designer at SC Pasmatex SA (Timișoara) in 2007, and professional activity at SC CAREMIL SRL between 2011 and 2015.

Maria Tămășan, Aurel Vlaicu University of Arad, Faculty of Design

PhD, is Associate Professor and Head of the Department of Design, Visual Communication, and Applied Arts at the Faculty of Design, “Aurel Vlaicu” University of Arad (Romania). She received her PhD in Architecture from Politehnica University of Timișoara in 2017, and is the founder of Altra Studio, an architectural practice, and President of the ProVlaicu Association. Her research and teaching focus on design conceptualisation, interior design, creative recycling, lighting design, interdisciplinary artistic practices, and cultural heritage preservation. Since 2019, she has coordinated the Ambulance for Monuments project in Arad County.

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Published

31/03/2026

How to Cite

Turturică, O. O., & Tămășan, M. (2026). Conceptualization in Fashion Design and Applied Arts. Methods and Approaches to Stimulate Creativity. Acta Academiae Artium Vilnensis, (120), 85–98. https://doi.org/10.37522/aaav.120.2026.337

Issue

No. 120 (2026): Culture and Creativity: Intersections of Art, Design and Management

Section

Articles

Categories

License

Copyright (c) 2026 Ondina Oana Turturică, Maria Tămășan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.